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AMCI Marketing Research
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To advance awareness of and interest in the AMC model through valid and credible data, AMCI is committed to an ongoing research program with cyclical focus on client needs and opportunities, model strengths and benefits, the overall impact and influence of our industry, and association management trends and solutions provided by the model. 

 

Our most current research includes full studies, findings, analysis, and resulting insights as well as supporting marketing materials. In this section you will find: 

 

·               Infographic – key marketing messages (2017)

·               AMC Industry Impact (2016) – to be conducted annually

·               Model strengths/benefits full study and analysis (2015/2016)

·               Supporting Infographic (2015/2016)

·               Client journey/behavior full study and analysis (2015)

 

Marketing the AMC Model to Potential Clients: Infographic

Research done by AMCI over the last two years tells a strong story on the positive impact of the AMC model for associations. In order to support our members’ business development efforts, we have created an infographic that highlights the significant proof points that underscore the effectiveness of the model.

The infographic is available here and focuses on the value proposition, financial strength and industry impact of the AMC model, providing relevant statistics and key messages.

2016 AMC Institute Member Impact Study

Key Findings

AMCI’s ongoing commitment to driving awareness and reinforcing the advantages of the AMC model has led to the Institute’s most comprehensive effort to date to quantify the scope and influence of our industry and our members. Under the Board’s direction and led by task force co-chairs John Dee and Denise Jackson, AMCI launched its first in-depth study of the impact of our sector.  This survey will be conducted annually.

Click here for more information.

Click here for aggregate findings.

 

2016 AMCI Inforgraphic

AMCs: A Model for Success

 

AMC-managed Nonprofits

Outpace Sector Growth

Associations are finding that AMCs can offer a better return and more value delivered to their members. New research by Dr. James Gaskin shows more c6 and c3 organizations using the AMC model.

Click here for more information.

2014 AMCI Preception Survey

Key Findings

The 2014 AMC Institute Perception Survey was conducted in order to quantify the opinions and knowledge levels of various stakeholders in the association community with regard to the association management company (AMC) model.  


The ultimate purpose of the study was to obtain results that could be used by AMC Institute leadership to create, develop and refine marketing strategies that will increase awareness and use of the AMC management model.

Click here to read the full report.

AMCI Partners

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